Place of Origin:
ShenZhen, China
Brand Name:
ZXTLCD
Certification:
CE/Rohs/FCC
Model Number:
ZXTLCD-TLCD270WHU
The Display Has Only Seconds to Earn a Touch
A supermarket shopper is moving with a list, comparing prices and watching the aisle. The cabinet must explain itself immediately. A real product inside, one short benefit on the transparent layer and a clear touch prompt are more useful than a long brand film.
The 27-inch tabletop format can create a focused promotional zone for packaged goods, beauty products, appliances or seasonal launches without consuming a full endcap.
Start With the Buying Question
Good interactions answer a question that already exists: Which flavor suits me? How is this used? What makes this version different? Where can I find it? Build the first screen around that question and keep the answer to a few taps.
A recipe, comparison or coupon handoff can follow, but the cabinet should return quickly to the product view for the next shopper.
Capacitive Touch Feels Familiar
Projected-capacitive touch can provide phone-like response and a clean glass surface. Confirm touch points, glass stack, controller, operating system and performance with damp fingers or the intended store conditions. Gloves may require separate testing.
Use large targets and avoid controls at uncomfortable heights. The application should launch automatically and hide system settings.
| 27-inch transparent display cabinet | ||
| Display Panel | Screen Size | 27 inches |
| Panel Type | a‑Si TFT LCD Transparent Panel | |
| Native Resolution | 1920 × 1080 pixels (Full HD) | |
| Sub‑Pixel Pitch | 0.1038 × 0.3114 mm (H × V) | |
| Pixel Format | RGB Vertical Stripe | |
| Pixel Pitch | 0.3114 × 0.3114 mm (H × V) | |
| Active Display Area | 597.888 × 336.312 mm (H × V) | |
| Panel Shape | Flat Rectangular Panel | |
| Aspect Ratio | 16:9 | |
| Panel Transmittance | >75% | |
| Contrast Ratio | 1000:1 (Typical) | |
| Viewing Angle | 89°/89°/89°/89° (Minimum), CR ≥10 | |
| Display Mode | IPS, Normally Black, Transmissive | |
| Optimum Viewing Direction | All Viewing Angles | |
| Response Time | 8 ms (Typical, Black‑to‑Gray) | |
| Display Colors | 16.7 Million Colors, 8‑bit | |
| Panel Input Voltage | DC 12V, 5A | |
| Refresh Rate | 60 Hz | |
| Panel Signal Interface | LVDS | |
| Input Interfaces | HDMI, VGA, USB and Audio Input | |
| Operating Temperature | -20°C to 80°C | |
| Storage Temperature | -30°C to 90°C | |
| Operating Humidity | 10%–90% RH | |
| Storage Humidity | 5%–90% RH | |
| Power Supply | AC 100–240V, 50/60 Hz | |
| Rated Power Consumption | <20W | |
| Standby Power Consumption | <3W | |
| Installation Options | Desktop, Floor‑Standing or Interactive Version | |
| Product Dimensions | Customisable | |
| USB Plug‑and‑Play Player | Operating System | Standalone Plug‑and‑Play System; No Windows OS Required |
| Start‑Up Mode | Automatically Starts Loop Playback After Power‑On | |
| Input Ports | 1 × USB 2.0, 1 × HDMI | |
| Default Storage Medium | USB Flash Drive | |
| Optional Storage Medium | SD Card | |
| Content Update | Automatically Copies Content from USB | |
| OSD Languages | English and Chinese | |
| Supported Video Format | MP4 | |
| Supported Audio Format | MP3 | |
| Supported Image Format | JPG | |
| Supported Text Format | TXT | |
| Audio Output | Built‑In Power Amplifier | |
| Playback Modes | Single‑File Repeat or All‑Files Loop Playback | |
| Android Media Player | CPU | Quad‑Core Cortex‑A17, Up to 1.8 GHz |
| GPU | Mali‑T764 | |
| Operating System | Android 7.1 | |
| RAM | 2GB DDR3 | |
| Internal Storage | 16GB eMMC | |
| External Storage | SATA, USB, SD Card or CF Card | |
| Output Resolution | 1920 × 1080, Full HD | |
| Playback Modes | Loop Playback, Scheduled Playback and Transition Effects | |
| Network Connectivity | Ethernet and Wi‑Fi; 3G Optional | |
| Remote Control | Infrared Remote Control Supported | |
| Memory Card Support | SD and CF Cards | |
| Supported Video Formats | WMV, AVI, FLV, RM, RMVB, MPEG, TS, MP4 and More | |
| Supported Image Formats | BMP, JPEG, PNG and GIF | |
| Supported Network Protocols | TCP/IP, PPPoE, ICMP, DHCP, DNS, FTP and HTTP | |
| USB 2.0 Ports | 2 × USB Host Ports for Mouse, Keyboard and Other Peripheral Devices | |
| RJ45 Ethernet | 1 × RJ45 Port, 10/100 Mbps | |
| Wireless Network | 2.4 GHz Wi‑Fi, IEEE 802.11n, Up to 150 Mbps | |
| TF Card Slot | 1 × TF/MicroSD Card Slot | |
| Windows PC – Entry‑Level | CPU | Intel 1037U, Dual‑Core, Dual‑Thread, 1.8 GHz |
| Motherboard | Mini‑ITX Architecture, Intel Bay Trail SoC Chipset | |
| Memory | Kingston 4GB DDR3 1600 MHz | |
| Storage | 120GB SSD | |
| Graphics | Integrated Intel HD Graphics with Dynamic Video Memory Technology (DVMT) | |
| Power Supply | Integrated 12V Power Supply | |
| Network | Realtek 8111E Gigabit Ethernet and 2.4 GHz Wi‑Fi | |
| Windows PC – Standard | CPU | 3rd Generation Intel Core i3, Dual‑Core, Four‑Thread, 1.8 GHz, 17W |
| Motherboard | Mini‑ITX Architecture, Intel HM76 Chipset | |
| Memory | Kingston 4GB DDR3 1600 MHz | |
| Storage | 120GB SSD | |
| Graphics | Integrated Intel HD Graphics 4000 | |
| Power Supply | Integrated 12V Power Supply | |
| Network | Realtek 8111E Gigabit Ethernet and 2.4 GHz Wi‑Fi | |
| Windows PC – Advanced | CPU | 3rd Generation Intel Core i5, Dual‑Core, Four‑Thread, 1.7 GHz, 17W |
| Motherboard | Mini‑ITX Architecture, Intel HM76 Chipset | |
| Memory | Kingston 4GB DDR3 1600 MHz | |
| Storage | 120GB SSD | |
| Graphics | Integrated Intel HD Graphics 4000 | |
| Power Supply | Integrated 12V Power Supply | |
| Network | Realtek 8111E Gigabit Ethernet and 2.4 GHz Wi‑Fi | |
| Windows PC – Premium | CPU | 7th Generation Intel Core i7, Dual‑Core, Four‑Thread, 2.7 GHz, 15W |
| Motherboard | Mini‑ITX Architecture | |
| Memory | Kingston 4GB DDR3 1600 MHz | |
| Storage | 120GB SSD | |
| Graphics | Integrated Intel HD Graphics | |
| Power Supply | Integrated 12V Power Supply | |
| Network | Realtek 8111E Gigabit Ethernet and 2.4 GHz Wi‑Fi | |
| Infrared Touch Frame | Touch Technology | Infrared Touch |
| Integration Method | Seamlessly Integrated, Embedded Design | |
| Reported Touch Resolution | 32768 × 32768, Driver‑Free | |
| Activation Force | No Pressure Required | |
| Light Transmittance | >92% | |
| Multi‑Touch Response Time | 10–15 ms | |
| Single‑Touch Response Time | 7 ms | |
| Minimum Touch Object Size | 4 × 4 mm | |
| Touch Object Size Recognition | Supported | |
| Touch Interface | USB | |
| Touch Scan Rate | ≥110 Hz | |
| Communication Interface | USB 2.0 Full‑Speed | |
| Power Supply | 1 × USB | |
| Operating Voltage | DC 5.0V ±5% | |
| Average Current | ≤200 mA | |
| Power Consumption | ≤1.0W | |
| LED Service Life | 60,000 Hours | |
| Fault Tolerance | Remains Operational with Less Than 10% Non‑Adjacent Sensor Failure | |
| Operating Humidity | Up to 90% RH at 0°C to 40°C, Non‑Condensing | |
| Operating Temperature | -10°C to 50°C | |
| Storage Temperature | -20°C to 60°C | |
| ESD Protection | EN 61000‑4‑2:2008, Level 3; 4 kV Contact Discharge and 8 kV Air Discharge | |
| Ambient Light Resistance | Excellent | |
| Firmware Upgrade | USB Firmware Upgrade | |
| Multi‑Touch OS Support | Win 10, Win 8, Win 7 and Android | |
| Single‑Touch OS Support | Win XP, macOS and Linux | |
| Projected Capacitive Touchscreen | Touch Technology | Projected Capacitive Touch |
| Input Method | Finger or Stylus | |
| Number of Touch Points | 10‑Point Multi‑Touch | |
| Activation Force | 10–60 g | |
| Touch Durability | ≥35 Million Touches | |
| Minimum Pressure | <10 g | |
| Surface Hardness | ≥7H | |
| Storage Conditions | -15°C to 40°C at <90% RH; 40°C to 70°C at <60% RH | |
| Operating Humidity | 10%–90% RH at 40°C, Non‑Condensing | |
| Response Time | <10 ms | |
| Light Transmittance | >85% | |
| Touchscreen Structure | 1.1 mm Glass + 0.125 mm Upper ITO Film + 0.125 mm Lower ITO Film | |
| Position Durability | 50 Million Touches at the Same Position | |
| Standard Packing List | Power Cable | 1 |
| Warranty Card | 1 | |
| Remote Control | 1 | |
| Cabinet Key | 1 | |
| Certificate of Conformity | 1 | |
Plan for Cleaning and Replenishment
Supermarket equipment receives frequent contact. Define approved cleaning materials, a wipe-down routine and who checks touch operation. The staff door, lock and product supports should allow quick replenishment without exposing electronics.
Place the unit where customers can stop without obstructing carts or emergency routes. Confirm counter load, cable protection and ventilation.
Measure Conversion Without Collecting Too Much
Track useful actions such as completed comparisons, QR scans or coupon requests. Pair analytics with observation: did shoppers understand the prompt, and did they find the physical product afterward? Avoid collecting personal data without need.
For a proposal, send product packaging dimensions, promotion length, store position, touch journey and update method.
FAQ
Can store teams update content?
Yes through the selected local player or CMS workflow; define permissions and file approval.
Can shoppers use it with wet hands?
Capacitive performance varies; test representative conditions before deployment.
Where should it be installed?
At a stable, visible location where shoppers can pause without blocking circulation.
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Campaign Operations at Store Level
Define who owns each weekly task. Brand teams may approve claims and artwork; a central operator may publish media; store staff may replenish the product and clean the cabinet. Put the division into a one-page routine with photographs. A supermarket campaign runs in a demanding environment, and unclear ownership quickly turns a smart display into an inactive box.
Use a pilot store to compare the cabinet with the ordinary shelf presentation. Observe how many shoppers notice it, how many understand the first prompt and whether interaction helps them locate the product. Move or simplify the cabinet if people stop but cannot connect the story to purchase.
Plan the end of the campaign as well. Remove expired pricing, archive analytics according to policy, retrieve reusable hardware and inspect touch, locks, packing and cables before the next deployment.
Discuss Your Showcase Project
Provide the displayed object dimensions and weight, installation drawing, cabinet finish, access and security needs, touch or player configuration, quantity and destination. ZXTLCD can confirm the enclosure, transparent panel and integration scope for the project.
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