Place of Origin:
Guangdong, China
Brand Name:
ZXTLCD
Certification:
CE/Rohs/FCC
In the current recovery of physical consumption, how can offline foot traffic be effectively converted into brand exposure? Floor-standing lcd outdoor screen, with their flexible deployment and scene adaptability, have become a standard digital communication solution in commercial districts, transportation hubs, and other similar settings. This vertical, integrated device, with its interactive design that is closer to the user's line of sight, redefines the reach efficiency of outdoor advertising.
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Four Practical Values of Floor-Standing Outdoor Advertising Machines
Strong Exposure Through Scene-Based Information:Utilizing a 55-86 inch high-definition LCD screen, the vertical viewing angle is adapted to a viewing distance of 1.5-3 meters. A new energy vehicle brand deployed floor-standing outdoor advertising machines at the entrance of its 4S store, dynamically displaying vehicle parameters, resulting in a 33% increase in inquiries.
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Stable Operation Around the Clock:An IP65-rated waterproof and dustproof body paired with a 2000-nit high-brightness screen ensures normal display in rainy or bright sunlight environments. A chain convenience store installed equipment in its open-air plaza, with an average daily playback time of 18 hours during the summer.
Remote Intelligent Management:Multiple devices can be managed uniformly through a CMS system, supporting time-segmented playback strategies. A fast-food brand simultaneously updated promotional content at 20 locations in commercial districts, reducing manpower maintenance costs by 62%.
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Instant Interaction and Conversion
Equipped with QR code scanning modules and facial recognition components, advertising machines installed at the entrance of a tourist attraction achieved a 27% on-site redemption rate through a QR code coupon redemption function.
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Three Deployment Strategies for Floor-Standing lcd outdoor screen
Commercial Complex Traffic Hubs
Deploying machines in prime locations such as atriums and escalator entrances, a cosmetics brand installed machines at the intersection of the third-floor traffic flow in a shopping mall, achieving an average of 150 people per day to receive new product samples.
Public Service Spaces
In scenarios such as government service halls and hospital waiting areas, an insurance company used floor-standing outdoor advertising machines to promote public welfare policies, reducing form lead generation costs by 41% compared to online channels.
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Temporary Event Marketing
In short-term event scenarios such as auto shows and markets, a mobile phone brand used portable advertising machines to guide new product experiences, acquiring over 1200 potential customer contacts during the 3-day event.
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Industry data shows that for brands using floor-standing lcd outdoor screen, the average dwell time at offline touchpoints has increased to 9.8 seconds, and information recall has improved to 2.3 times that of traditional display stands. With the application of edge computing technology, this device can now perform intelligent functions such as visitor flow statistics and heat map analysis. For brands pursuing a synergistic effect of brand building and sales performance, floor-standing outdoor advertising displays are evolving from a display medium into a quantifiable and optimizable offline traffic management terminal.
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